Osteoporosis Prevention Social Marketing Campaign

SUMA/Orchard Social Marketing Inc. developed a social marketing campaign for the Texas Department of Health; Adult Health Division to reach women aged 45-55 with osteoporosis prevention information. The campaign included print advertising, radio PSAs, and a media tour in major Texas markets. SOSM also established a grass roots network of health care providers and women’s organizations to distribute several hundred thousand brochures containing customized educational materials to Caucasian, Asian, African-American, and Hispanic women.