Ohio HIV/AIDS
Social Marketing Campaign SUMA/Orchard
Social Marketing, Inc., worked with the Ohio Department of Health HIV Care
Services Section to reach people recently diagnosed or living with HIV/AIDS
about the availability of HIV medication and case management. SOSM conducted
formative research with target populations and stakeholders, resulting in
brand development and an innovative campaign targeting non-HIV case
managers, or “gatekeepers” to ask risk populations.
SOSM
developed a free 3-hour HIV 101 CEU for area social workers and nurses in
Cincinnati, and produced supporting creative materials including an
educational video on HIV. Local
media coverage for the CEU included a television news station interview with
key AIDS service organization representatives as well as a popular call-in
talk radio show dedicated to HIV and World AIDS Day events.
